What trending kids toys can you expect to see all over your social media feeds in the new year? Here are five toy trends to watch in 2022!
“Kidult” or Whole Family Toys
“Kidult” is a fairly new term to describe the trend of toys that are meant for adults just as much as they’re meant for older kids. Think things like collectibles and complex building toys. In most cases, this isn’t the trend to follow if you’re buying toys for younger kids who don’t care about expensive collectibles and can’t handle a 3,000 piece Lego set.
So if you’re looking for something that lets the entire family play together, opt for a “Whole Family” toy instead – something that hits that sweet spot of actually being fun for adults but not too challenging for kids. The new Nerf outdoor battle forts offer a perfect blend of physical activity, strategy, and competition, so both adults and kids can genuinely enjoy them together.
"Unboxing" Toys
Unboxing videos have led to a surprising trend in toys where the unwrapping of the toy is almost more important than the toy itself. Our only advice? If you do select a toy for its unboxing experience, just make sure the end product is something your child will actually play with for a while!
Techy Toys
Techy toys aren’t going anywhere in 2022, especially as virtual reality gains more popularity. But even outside of VR, traditional toys are getting the high-tech treatment. The Alexa 2-in-1 Kitchen & Market, for example, is a play kitchen equipped with a kid-friendly version of Alexa. Kids’ dramatic and pretend play naturally mimics the everyday behaviors they see from adults, so as “smart” items and the internet of things are becoming a bigger part of our own daily lives, we’ll see more and more toys follow the same trend.
Outdoor Toys
Of course, the abundance of technology in our lives also inspires another trend: a desire to get kids outside and active! Outdoor toys saw a huge surge during COVID lockdowns as kids were missing out on their usual outdoor play and social activities. This year, the demand may not be quite as high, but you can bet that swing sets,outdoor playhouses, and other outdoor toys will continue to be popular as parents attempt to balance screen time with physical play.
Montessori-inspired Toys
Montessori education and parenting isn’t new, but it has gained a ton of popularity in recent years thanks to social media. Montessori-inspired toys are usually simple, made from natural materials and help kids perform practical life activities, develop fine motor skills, and create child-led art and music. While the exact toys and materials vary according to the abilities and interests of the child, some popular standbys in Montessori homes are child-sized cleaning and kitchen tools, wooden puzzles, craft tables that let kids access supplies by themselves, and wooden play kitchens that are put to practical use (i.e. letting kids prep real food on the counter or using the shelves to store their real dishes).